Once again I was denied first place in the Rib Cook Off. I took second. I hate to say it was fixed but it was fixed. My ribs were spectacular. The were cooked perfectly with a sweet smokey flavor upon first bite. They finished with just a hint of Jamaican spiced heat. How on Gods green earth could Arthur Bryant himself compete with that. Birds from hundreds of miles away flew in looking for scraps. Porky Pig himself would have eaten these ribs and asked for more. He would have donated his own ribs so he could have more. Next year will be played under protest.
It’s been a crazy couple of weeks and I have fallen behind.
LinkedIn in and of itself is not a tool for closing sales but it is a tool that enables us to make connections and share information. Cold calling simply does not work as well as it once did. People have changed they way they prefer to get information. Technology has put more demands on our time and created an expectation of immediacy. Who really has time to take a cold call anymore. I call it needle in a haystack selling. If you are cold calling, at least use a persons LinkedIn profile to educate yourself before you call on them. Choose whether you want to use the anonymous mode or not.
As sales representatives, we are accustomed to quota’s and MBO’s. Put this mentality to use for you with LinkedIn. Set a quota each week for the number of valuable connections you can make. Make sure you write each person a note and thank them once they accept. When they accept, make sure you Tag each person for future use.
Start building a network and sharing information that’s valuable to the network. You should strive to been seen as an expert in their eyes. It is a process and will not happen overnight. Stay diligent, hit your contact quota each week and in time you will see results.
Once again, here is my dog Coach. To help Coach get found if he were to get lost we have him wear TAGS, oddly not visible here. What does my dog, a dog who once tried to eat an entire slab of raw bacon in one gulp, have to do with a LinkedIn tip. Today I will discuss Tags.
Once you have identified a connection and connected with them and you view the profile you will see the relationship tab. Click on the relationship tab and you will see some options one of which is Tag. Click on Tag and you will see a drop down list of categories. At the bottom you will see that you can add categories, which you will need to do to be industry specific. Click on each category Tag that this person falls into.
This is a fantastic way to organize your connections, but where will you use it. You can use this for sorting your contacts and communicate with them. Click on Connections, and you will see “Filter by All Contacts“. Click on the down arrow just to the right and you will see a drop down list of ways you can filter. One filter is Tag. When you click on Tag the categories will appear and you can choose one (so far I have only been able to figure out how to select one tag at a time). You then can select members from the group of contacts that appear or Select All. Next you can Tag them again with a new tag or send a message. This is an easy way to send information to a group with common interest as a message and not as a post.
This is a much better way to message a group than by trying to remember individuals yourself to send a group message or send one message at a time. It is also a quick way to narrow down a group and then search in that group. Like Coach, contacts are less likely to get lost. I hope this helps.
This weekend is the weekend that NCAA football starts AND I once again attempt to win our neighborhood Rib Contest. Although I have never won, clearly I am being cheated, I think this is the year. I am going Memphis this year. Dry rub baby. So bring all your ringers all your cousins, aunts, and uncles. Let them vote, the vote will betray you. I will win, yes yes, I will win